England Talent boxers squeezing out every last drop thanks to Actiph partnership
August 25, 2022 | by Matt Halfpenny
England Boxing’s Talent squads are feeling the benefits of having Actiph Water on hand to hydrate and ensure optimal performance during preparations for their respective European Championships.
Already the Three Lions have claimed two medals at the European Under-22 Championships, seven at the European Youth Championships and a record-breaking 18 at the European Schools Championships – with the European Junior Championships still to come next month.
That success, with no less than 11 European Champions among that number, has been based on highly-effective training camps in both Sheffield and Tamworth, where keeping hydrated has enabled boxers to put maximum effort into their sparring sessions and all-round training.
The water has also been used at sessions for the future stars of England Boxing who are on the Schools Academy programme.
“Actiph is committed to encouraging and enabling young people to lead active, healthy lives, and reach their full potential, so we’re therefore to be supporting England Boxing and the exceptional talent the club and national coaches help produce,” said Barnaby Hughes, Chief Marketing Officer for Actiph Water.
“We couldn’t be prouder of what the England squads have already achieved at the European Championships, and hopefully there will be more success to come from the Juniors.
“Above all, we hope that the boxers’ extraordinary performances will inspire the next generation of young athletes to work hard, make healthy choices and strive to become the best versions of themselves.”
Actiph Water is Europe’s leading alkaline ionised water, supercharged to a pH of 9+ to take hydration to the next pH level.
Fresh Shropshire spring water is boosted with a unique blend of electrolytes and ionised to remove sour tasting, acidic ions, leaving a smooth, refreshing alkaline water.
Charlie Ford, Head of Operations and Transformation said: “Hydration is an integral part of optimising physical and mental performance and it’s great to have Actiph product on hand during our Talent activities to ensure we can squeeze every last drop of potential out of our squads.”
In addition to providing product for Talent activities, England Boxing’s partnership with Actiph also includes providing water at key England Boxing events, starting with the England Boxing National Development Championships 2022 in Banbury on 22nd and 23rd October.