Board Member – Jasmine Skee

Jasmine is a senior executive with over 20 years’ experience leading teams and shaping customer engagement across gaming, sport, music, tech and entertainment. She has held C-suite roles including CEO at Guild Esports PLC, and Director positions at Live Nation, Three UK and O2/Telefónica.

At O2, Jasmine launched the Priority Ticketing programme and managed a portfolio of 15 iconic venues, creating partnerships with hundreds of artists including Coldplay and Rihanna. At Three UK, she led the 5G technology rollout and secured a landmark multi-year lead shirt sponsorship with Chelsea FC materially increasing brand visibility and sentiment across the UK. At Guild Esports, she secured the partnership with Sky and was part of the inaugural Esports World Cup in Riyadh.

Jasmine holds a degree in Sports Management and brings extensive expertise in commercial partnerships, brand transformation and connecting with audiences in fresh ways. An entrepreneur at heart, she is passionate about sport, fitness and travel.